360-Degree Videos vs 360-Degree Photos

360-Degree Videos vs 360-Degree Photos

What Is 360-Degree Product Photography?

360-degree product photography, also known as 360° spin photogra

phy, involves capturing a series of product images from all angles to create a seamless rotation view. Viewers can then rotate and examine the product from every perspective on a website. This technique is commonly used for marketing, eCommerce, and online product displays.

360-Degree Videos vs. 360-Degree Photos:

  • 360-Degree Videos: 360-Degree Videos: Imagine giving your customers a virtual tour where they can see your product from every side, as if it’s starring in its own movie. This complete view comes neatly packaged in a single MP4 video file, the preferred choice for its wide use on all kinds of devices and platforms.
  • 360-Degree Photos: These are interactive images that customers can click and drag to view the product as if they’re holding it in their hands. It’s a hands-on experience without actually touching the product! 360 photos are a collection of 24 to 72 separate images, typically in JPG or PNG formats, which most platforms use to create a full, round view of your product.

Benefits of File Formats:

  • JPEG: Think of it as the all-rounder image format. Good quality and not too heavy on size, perfect for loading quickly on websites.
  • PNG: This one’s great for images with transparent backgrounds. It’s like having a product float on any webpage.
  • MP4 for Videos: It’s the go-to format for videos. Most devices and browsers know how to handle it, making it easy for everyone to watch your product come to life.

Installing 360 Spins on Your Site:

You don’t necessarily need a developer. Many platforms offer simple ways to upload and embed these spins directly. It’s like posting a photo on social media – pretty straightforward with a bit of guidance.

Installing 360 Spins on Amazon

Please check instruction and specification

Export 360 Spins for Amazon Marketplace listings – Help Center

Installing 360 Spins on Shoopify

Install Magic 360, simply follow instructions

360° Product Viewer for Shopify – Magic 360. Top Rated Shopify App! (magictoolbox.com)

Installing a Plugin on Your Website:

  1. Choose a 360 Viewer Plugin:
    • Select a plugin or service that can convert your 72 JPG images into an interactive 360 spin. Services like Panoraven can host your images and provide embeddable codes.
  2. Install the Plugin:
    • If you’re using WordPress, go to the ‘Plugins’ section, search for a 360 photo viewer plugin, and install it.
    • For other website platforms, follow the specific instructions to add new plugins or scripts.
  3. Embed Your 360 Photo:
    • Once the plugin is installed, use it to upload your JPG files, which will then be converted into a 360 spin.
    • Embed the resulting 360 spin into your web pages where you want them to appear.

Benefits of 360 Spins:

360-degree product photography offers several benefits that can enhance the online shopping experience for customers and provide advantages for businesses. Here are some of the key benefits:

  1. Enhanced Customer Engagement:
    • 360 photos allow customers to interact with the product virtually, giving them a sense of examining the product as if they were in a physical store.
  2. Improved Visualization:
    • Customers can view the product from every angle, which helps them understand the product’s features and design better.
  3. Increased Conversion Rates:
    • Interactive 360 views have been shown to increase conversion rates as they provide a more detailed look, leading to more confident purchasing decisions.
  4. Reduced Return Rates:
    • By providing a comprehensive view of the product, 360 photography can reduce the likelihood of returns due to unmet expectations.
  5. Competitive Edge:
    • Offering 360 views can set your product listings apart from competitors who only provide standard images.
  6. Cost-Effective:
    • While there is an initial investment in equipment and setup, 360 photography can be a cost-effective marketing tool in the long run.
  7. Versatility:
    • These images can be used across various platforms, including websites, social media, and virtual reality applications.

Incorporating 360-degree product photography into your online presence can significantly impact customer satisfaction and sales performance. It’s a powerful way to showcase your products and help customers make informed decisions.

When it comes to enhancing client engagement and influencing purchasing decisions, both 360-degree videos and 360-degree photos have their unique advantages. Here’s a comparison to help you decide which might be better for your specific needs:

360-Degree Videos:

  • Interactivity: Videos allow for a more dynamic experience, as customers can see the product in action from all angles.
  • Realism: They provide a realistic view of how a product works or looks in a real-life setting, which can be more persuasive.
  • Engagement: Videos tend to hold viewers’ attention longer, which can lead to higher engagement rates.

360-Degree Photos:

  • High Detail: Photos can offer higher resolution and clarity, allowing customers to zoom in and examine products in fine detail.
  • Speed: They load faster than videos, which can be beneficial for users with slower internet connections.
  • Control: Customers have more control over the viewing angle and can inspect the product at their own pace.

Choosing Between 360 Photos and Videos:

  • 360 Photos: Choose these for products where detail is king. Customers can take their time and inspect every nook and cranny.
  • 360 Videos: Go for videos if the product has features that are best shown in motion, like a pair of sneakers flexing as they walk.

Products That Benefit Most From 360 Spins:

  • Fashion Items: Clothes, shoes, bags – seeing these from all sides helps customers picture how they’ll look.
  • Electronics: People love to check out all the buttons and ports before they buy.
  • Home Goods: Furniture, appliances, decor – spins help customers imagine these in their own space.

In essence, 360 spins are like giving your customers a magnifying glass and a turntable. They get to see every detail and angle, which makes them more confident in their purchases. And when customers feel confident, they’re more likely to hit that ‘buy’ button! 🛍️

360 Photo Costs: 

Creating a 360-degree photo involves capturing multiple images and stitching them together to form an interactive view. The cost can range from $50 to $200 for a basic set-up using existing software tools. However, if you’re looking for a professional studio setup with high-end equipment and software, the costs can escalate to $2,000 to $5,000 or more for a certain  products.

360 Product Video Costs: For 360 product videos, a simple rotation video on a white background can start at $150, but this is often the starting point for very basic requirements. As you add complexity with features like text overlays, voice-overs, or multiple angles, the costs can increase significantly

We at Shootify™ are delighted to share with you our specialized services in 360° product videography and 360° photography. We believe in offering our clients the finest quality at the most reasonable prices.

360° Product Videos – Just $89 Our 360° product videos, priced at $89, provide a complete and detailed view of your products. They’re a great tool to help your customers make well-informed decisions.

Product 360° Photos – Only $94 For $94, we offer a set of 72 JPG images that combine to form a high-quality 360° view of your products. This service is designed to enhance the online shopping experience for your customers, ensuring they get a thorough look at what you offer.

We’re here to support you in giving your clients the best possible experience. If you have any questions or need further assistance, we’re just a message away.