Why product Photography on white is recommended by largest e-commerce platforms?
1. Promotes Consistency
Just like how professional photographers do it with every shoot, you must plan in detail how each set of photos should look like. A plain white background promotes a consistent flow of photos in a product page. This would make you look professional and increase the customers’ trust when shopping.
By having the same background, the photos look organized and the customers can easily browse through them. It would also be easier for them to remember which products to pick out because they are not distracted.
2. Emphasizes the Product
When selling online, it is a must that you minimize visual elements in a product photos other than the product itself. If you delete the background and opt for a white or transparent one, all the attention is placed towards the product. The details look more prominent thereby making it more realistic to look at.
By not having a background, you can present accurate photos with the least distractions. The customers feel more connected to the product since they see it as the focal point of the picture.
3. Shows True Colors of the Products
It can be tricky to photograph products as some of the colors get washed out or appear different. It would help to have a white background so that colors appear crisper. Remember that you need to win the customers’ trust in order to make them give value to your brand.
By being able to give them a realistic image with the true colors of the product, you can build a trusting relationship that would generally be helpful to the success of your business.
4. Marketplaces Recommend product photography on white
The leading online marketplaces require a white background for images before they can be uploaded. This is one of the ways to ensure real product quality. The photos are regulated this way so that the products are naturally showcased without enhancements. It is important to have a professional background eraser for this purpose since these websites will never allow uploading of photos that do not follow the rules.
5. It is Cost Effective
Editing photos can be labor-intensive and may cost high. It would cost you a lot if you are to edit hundreds or thousands of product photos for your site. While you can hire an in-house photo editor for this job, it can be impractical since product photos are usually edited only once and require no further enhancements once uploaded.
There are many photo editing companies that offer a cheaper alternative by bulk editing of product photos to have a white background. If you are going for a DIY route, you can also remove background from image free. You can also look for a free image editor to make the background transparent and add a white background on it.
6. Product in Plain White Background Looks Clean
Having a product photography on white background removes unwanted distractions. White is very subtle and gives a low impact on the whole image. This makes it easier to add emphasis on the product details. It will also give it a minimalistic vibe that is sophisticated and professional at the same time.
7. Minimalism & Simplicity is Beauty
Most customers are not blown away with complex product photos. They are even dissuaded from buying when they get too distracted from a product image. A white background makes the product look simple yet authentic. This simplicity makes the product shine thereby encouraging the customer to choose and buy it.
8. File Size is Optimized and Minimized
A white background makes it easier to save image files in minimum size. Aside from trying to meet the upload standards, a smaller image file size on the product photos can increase the loading speed of your website. Longer load times disappoint customers. It can also decrease search ranking which eventually results in lost sales.
Even if you have compelling product photos, it is not enough assurance that they will help your business grow. Bear in mind that customers do not have any means to inspect your products other than what they can see on the website. Having a white background connects this gap by breathing life into your product photos. With a plain white background, it will be easier for you to present the products as is. The details will be more prominent, the website looks neater, and the website also loads faster.
Shootify is specializing in product photography on white background and has a combination of technical skills, creativity, and attention to detail. We have a deep understanding of lighting, composition, and product styling to create visually appealing images that accurately represent the product.
These specialists also have a good understanding of the target audience and the brand’s aesthetic, ensuring that the images align with the overall marketing strategy.
In addition to technical skills, the best specialists in product photography on white background also have excellent communication and collaboration skills. We are able to work closely with clients to understand their needs and deliver high-quality images that meet their expectations.
Overall, the best specialists in product photography on white background have a combination of technical expertise, creativity, and strong communication skills to produce stunning images that effectively showcase products and drive sales.
While there are plenty of benefits in using a white background for product photos, there are also instances where it is discouraged to be used in some products.
Are you searching for top-notch photography services to elevate your e-commerce business? Look no further! Shootify product photography studio is dedicated to providing you with the best-in-class product photography tailored to your unique needs. We specialize in creating stunning images that will make your online store shine. With our expertise in e-commerce photography, we know how to make your offerings stand out from the crowd and attract more customers. Trust us to deliver exceptional images that will not only enhance your online presence but also drive sales. We are committed to your success in the e-commerce world, and your satisfaction is our top priority.
Reach out to us today, and let’s discuss how we can help you achieve your business goals through captivating, best product photography on white.