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Project · Full collection, four shoots
One Collection, Four Shoots: 250 Pieces for Recollection
Product flat lays, 48 creative editorial images, 155 on-model looks and 18 Instagram Reels — one season, one studio, one specification.
Most brands assemble a season from three suppliers: a product studio for the flat lays, a photographer for the on-model campaign, and someone else again for video. Then they spend the launch trying to make the three sets of files look like one brand.
Recollection sends us the collection. We shoot all of it — product flat lays, creative editorial images for banners and social, the full on-model shoot, and a day of Instagram Reels — and it all comes back matched, because it was all made in the same studio to the same specification.
This is what one season looked like: 250 pieces, four separate pieces of work.
Product flat lays — every piece pinned or hung so the garment holds its designed line, shot to one framing across all 250 items.
250 items, two to three images each
Every piece in the collection got a full front view, shot hanging or pinned to the wall so the garment holds its true shape and line, and a close-up tabletop flat lay for the fabric. Pieces where the back carried something worth seeing — a seam, a slit, a closure — also got a full back view, pinned the same way.
Everything was steamed before it reached the set and styled by hand: pins behind the garment, shaping tools underneath, sleeves and hems set so the piece reads the way it’s designed to hang rather than the way it came out of the box.
The whole 250-piece product shoot was photographed, retouched and delivered in 8 business days.
Tabletop close-ups, lit to rake across the surface — the frames that show what a knit is actually made of.
Lighting for texture
Here’s a decision most product photography skips.
This is a fall/winter collection: cable knits, ribbed knits, wool, heavy jersey. On the close-up tabletop frames, we modified the lighting to rake across the surface rather than flatten it — enough to bring out the depth of a cable, the direction of a rib, the weight of the yarn.
Lit flat, an expensive cable knit and a cheap acrylic one look the same in a thumbnail. Lit for texture, the customer can see what they’re paying for.
Three of the 48 creative editorial flat lays — built from the brand’s mood board, with props part-sourced by the studio.
48 creative flat lays for banners and social
Product images sell a garment. Campaign images sell a season.
Alongside the catalog work we built 48 creative, editorial-style flat lays for web banners and social media: garments composed with props, surfaces and colour, shot from above — a coat, a knit and loafers packed into an open suitcase; folded knits stacked beside a service bell; a twisted knit laid on raw concrete with a lit candle.
Recollection supplied the mood board and the ideas; we sourced part of the props, the brand supplied the rest, and we built and shot each set. That run took about 6 business days.
It’s the same collection, in the same studio, photographed the same week as the product images — which is why the banner at the top of the category page and the product image below it belong to each other.
One garment, four ways: the product flat lay, the look on model front and back, and the detail frame — all shot in the same studio for the same season.
155 looks in three days
The on-model shoot covered all 250 items, styled into 155 looks, photographed over three days with two models.
Every look was shot as a set of frames, not a single photo:
- The main front image, at the same angle and framing as every other look in the collection
- Additional front frames — closer, from a different angle, or with the pose changed
- A back view, and a frame that shows the fit and proportion on the body
- A detail frame for that look — a hem, a trim, a closure, the way a fabric falls
That’s why three days covers 155 looks rather than 500: the day isn’t spent on the number of garments, it’s spent on the number of frames each look deserves. Recollection publishes 3 to 6 on-model images per look on the site, chosen from that set.
Who decided what
This division is worth being clear about, because it’s how we work with brands that have their own creative team.
Creative direction for the looks · lighting references · posing references · the mood boards for the creative flat lays and the Reels · part of the props.
Model casting and agency outreach · makeup artist booking · schedule and shot list · catering · the studio · styling on set · photography · retouching and video editing.
Their team was on set for the on-model days; the client flew in from New Jersey for the shoot. Brands that can’t travel follow the same shoot through a live review link and comment on frames as they’re captured.
Files the next day, retouched selects in six business days
Every image from the on-model shoot went to the brand within 24 hours of the final shoot day. They select what they want retouched; those files come back in 6 business days, finished and ready for the site.
Accessories run through both shoots — the product frame for the listing, the on-model frame for how it’s worn.
18 Reels in a day
After the stills, a separate day for video: 18 Instagram Reels on model, shot to the brand’s mood board and scenario.
These aren’t single clips. Each Reel is built from several cuts — a walk, a turn, a detail, a movement — shot to the sequence the brand scripted. The day produced all 18, and our team edited them.
Video on the same collection, from the same studio, styled by the same people who styled the stills: the feed and the product pages look like one brand because they were made by one team.
Three collections in
This wasn’t a one-off. We now handle the online store imagery and part of the social content for Recollection on a regular basis — three collections completed, and the next one already on the way.
That’s the practical argument for consolidating a season with one studio. The lighting recipes, the positioning rules, the styling standards and the brand’s preferences are already on file, so a new collection starts at the shooting stage instead of the briefing stage.
Shootify is truly a dream to work with. They handle our layflats and on-model photography with such a high level of professionalism, organization, and perfectionism, every detail is always done right. They understand our business needs, execute quickly, and make every shoot feel seamless.
Common questions about shooting a full collection
Can one studio do product images, campaign images and video for the same collection?
Yes — that’s what this project was. Product flat lays, 48 creative editorial flat lays, 155 on-model looks and 18 Instagram Reels, all shot in our studio for one season. Shooting them together is what makes the banner, the product page and the feed look like the same brand.
How long does a 250-piece flat lay shoot take?
Eight business days for this collection, at two to three images per item — a pinned or hanging front view, a tabletop close-up for fabric, and a back view where the back matters.
How many on-model looks can you shoot in a day?
Around 50 looks a day when each look needs several frames — front, additional fronts, back, fit and a detail. This collection was 155 looks across three days with two models.
Do you work with our creative direction, or your own?
Either. Recollection brings the mood boards, lighting and posing references and we execute them; other brands hand us the creative direction as well. What’s constant is the production, styling, photography and editing.
How fast do we get the files?
On-model images go out within 24 hours of the last shoot day, and your selected images come back retouched in 6 business days.
If you have a season to shoot
Send the collection and tell us what the season needs — product images, campaign images, video, or all three. One studio, one specification, one delivery.
See our flat lay photography, on-model photography and product video services, or get a quote.