Flat lays allow customers to focus on what matters most: the product itself. Fabric, color, graphics, and construction are easy to see, and collections look clean and organized when displayed together.

At Shootify, flat lay photography is not treated as a single technique, but as a system. The setup, styling, and lighting are chosen based on the product, the brand, and how the images will be used across the website, social media, and campaigns.

Types of Flat Lay Photography

Not all flat lays are the same. The right setup depends on the garment and the visual goal. A professional flat lay photographer selects the approach that best supports the product.

Tabletop Flat Lays

This is the most traditional flat lay setup. The garment is placed flat on a table or board and photographed from directly above.

Tabletop flat lays work well for many products, especially T-shirts, hoodies, and simple tops. They create a clean, balanced look and are easy to keep consistent across large collections. This setup is often used when symmetry and clarity are the priority.

Hanging Flat Lays

In a hanging flat lay, the garment is suspended on a wall or board rather than lying flat. Gravity allows the fabric to fall naturally, helping to show length and drape.

This approach works particularly well for dresses, coats, and longer garments. Hanging flat lays add a more natural feel without using a mannequin, and are useful when fabric movement is part of the design.

Pinned Wall Flat Lays

Pinned wall flat lays are a more controlled version of hanging flat lays. The garment is carefully pinned or taped to a vertical surface to create structure and symmetry.

This technique removes uneven folds and creates a clean, front-facing presentation. The result is similar to a ghost mannequin image, but achieved through flat lay styling. It’s a strong option for garments that need clear shape and sharp lines.

Each flat lay type serves a different purpose. Some brands use one method consistently, while others mix techniques based on the product. For example, tabletop flat lays may be used for most items, while pinned wall or hanging flat lays are chosen for pieces that benefit from added structure or natural drape. The focus is always on showing the garment in the most effective way.

Styling Approaches for Flat Lays

The setup is only the starting point. Styling is what turns a flat lay into a professional product image.

Grouped Flat Lays

Grouped flat lays show multiple products in one image. This can be a full outfit, coordinated pieces, or the same item in different colors.

Grouped images are useful for showing collections and how products work together. They are often used on category pages, lookbooks, or marketing content, as long as the layout stays clean and product-focused.

Styled grouped Flat Lays

Even a single garment benefits from thoughtful styling. Small adjustments—like shaping a collar, folding a sleeve, or controlling how fabric sits—can make the product feel more natural and wearable.

The goal is not to over-style, but to present the garment in a way that feels intentional and aligned with the brand.

Stuffed Flat Lays (Adding Volume)

Flat lays can sometimes look too flat if not styled correctly. To avoid this, Shootify uses filler materials and custom shapers to add subtle volume and structure.

Stuffing helps jackets, hoodies, sweaters, and dresses look more dimensional. The garment appears fuller and more realistic, without using a mannequin. All supports are removed in retouching, leaving a clean final image.

This styling is used for Zara flat lays.

Consistency, Shaping, and Tools: Why They Matter

Great flat lay photography comes down to details. Three things make the biggest difference: consistency, proper shaping, and the right styling tools.

Consistency

Consistency is what makes a website or catalog look professional. When every image follows the same visual rules—background, lighting, spacing, and scale—the collection feels intentional and easy to browse.

This applies to:

• Background color
• Lighting and shadow level
• Product size and placement
• Editing and color accuracy

When images don’t match, customers notice, even if they can’t explain why. Consistent flat lays help shoppers compare products quickly and trust what they’re seeing.

Shaping

Shaping is one of the main differences between DIY flat lays and professional work.

Clothing rarely looks good when simply laid flat without adjustment. Every fold, curve, and edge should be intentional. Shirts may need the waist shaped, sleeves adjusted, or collars positioned correctly. Pants need straight legs and clean lines. Jackets and structured garments often require internal support to hold their form.

Good shaping makes the product look natural, balanced, and true to how it’s meant to be worn. Without it, garments can appear distorted, uneven, or sloppy.

Styling Tools and Preparation

Professional flat lay photography relies on simple but essential tools. Pins, clips, tape, foam inserts, and shapers are used to control fabric and proportions. These tools allow garments to sit exactly as intended during the shoot.

Steaming is also critical. Wrinkles become more visible under studio lighting, so every product is prepped before shooting. Clean lines, smooth fabric, and controlled shaping all contribute to a polished final image.

After the shoot, retouching removes any visible pins or supports, leaving a clean, natural-looking result.

Together, consistency, shaping, and proper tools ensure flat lay images look professional, clear, and aligned with the brand—across the entire collection.

 

How We Decide Styling Direction

Strong branding is built as a system, not image by image. Flat lay photography is only one part of how a brand is presented, and it should work together with everything else—your website, social media, and on-model photography.

At Shootify, styling direction is defined by looking at the full visual picture:

• How the brand looks on the website
• How images appear on social media
• Whether products are also photographed on models
• What the long-term visual style should be

Flat lays should not feel disconnected from on-model images or lifestyle content. All visuals need to speak the same language so the brand feels consistent across every platform.

That’s why styling decisions are made together with the client. We look at references, target audience, and how the brand wants to be perceived. From there, we align flat lay styling, shaping, lighting, and framing to fit the overall branding concept.

At Shootify, flat lay photography can also be combined with on-model photography. This allows brands to create a cohesive visual system where flat lays support clean product presentation, and on-model images show fit, movement, and lifestyle—without breaking brand consistency.

When all imagery is planned together, the result is a stronger, more recognizable brand.

 

Shootify’s Personalized Flat Lay Process

Every brand and product is different, and flat lay photography should reflect that. At Shootify, the process is never one-size-fits-all. Each project is built around the product, the brand, and how the images will be used.

Forms and Shapers Built for Each Client

Different garments need different support. Shootify uses a variety of forms, foam inserts, and shaping tools to control fit and proportions. When needed, custom shapers are created specifically for a client’s products.

Before shooting, every item is:

• Unpacked and inspected
• Steamed to remove wrinkles
• Styled using pinning, clipping, or stuffing techniques

This allows both simple items and structured pieces to look clean, balanced, and consistent across a full collection.

Custom Lighting for Every Brand

Lighting is adjusted based on fabric, color, and brand style. Dark fabrics, shiny materials, and textured garments all require different lighting approaches.

Once a lighting setup is defined for a client, it is reused for future orders to maintain consistency. This ensures colors stay accurate and the catalog looks uniform over time.

Clear, Ongoing Communication

The process is collaborative. Clients can share references, styling preferences, background choices, and shot lists. For larger or first-time projects, test images can be provided to confirm direction before moving forward.

Feedback is always welcome, and adjustments are made as needed. The goal is clarity at every step—no surprises.

Creative Direction (Optional)

For brands that need help defining their visual style, Shootify offers creative direction as an add-on service. This can include:

• Styling concepts
• Background and color guidance
• Direction for seasonal or campaign content

Some clients come with a clear vision; others prefer guidance. Both approaches work.

 

Frequently Asked Questions (FAQ)

 

How many photos do I need per product?

There is no single rule that fits every product. The number of flat lay photos depends on the design, details, and how much information the customer needs to see to feel confident.

Some products can be shown in just one photo.
For example, a simple T-shirt with a graphic only on the front may only need:

• One clean front flat lay
• Optionally, one close-up detail of the fabric or print

If the product has design elements on the back, then a back image becomes necessary.
Any graphics, prints, stitching, labels, or construction details on the back should always be shown.

More complex products usually need more images.
For example:

• Front view
• Back view (if there are details or graphics)
• Detail shots such as fabric texture, zippers, trims, inner lining, stitching, or special construction

The goal is simple: show the product the way a customer would inspect it in real life.
Anything that adds value, affects fit, quality, or design should be visible in the images.

At Shootify, shot lists are built per product, not as a fixed package. Some items need one photo, others need three, five, or more. The right number of images is the one that clearly shows your product’s best features and helps your customer understand exactly what they are buying.

More images (when relevant) help build trust and can reduce returns, because customers see the product clearly before purchasing.

 

Flat lay or ghost mannequin — which one should I choose?

It depends on the product itself and what you want to communicate to your customer.

Ghost mannequin photography shows the product as if it is worn on a real body. It helps buyers understand fit, proportions, and how the garment sits when worn. This works especially well for:

• Dresses
• Suits
• Coats and jackets
• Structured garments where fit and silhouette matter

Flat lay photography shows the product lying flat or hanging. It focuses more on fabric, color, construction, and overall design. Flat lays are a great choice for:

• T-shirts
• Hoodies
• Casual tops
• Products where fit is less complex and fabric or graphic design is the main focus

Some products work equally well as either flat lay or ghost mannequin. In those cases, it comes down to brand style, usage, and client preference.
If your goal is to clearly show how the product looks on a body, ghost mannequin is usually the better option.
If your goal is to highlight fabric, color, prints, and details, flat lay photography may be the better fit.

At Shootify, clients don’t have to guess. We can create test images using both flat lay and ghost mannequin photography, allowing you to compare and decide what works best for your product and brand.

Benefits of ghost mannequin photography at Shootify

• A wide variety of ghost mannequin forms for better fit per product
• Cleaner, more accurate silhouettes
• Consistent sizing and proportions across collections

Ghost mannequin photography also allows for advanced AI extensions, including AI models and campaign imagery. High-quality AI models cannot be created from flat lays, but they can be generated from properly shot ghost mannequin images.

For high-volume projects, Shootify offers very competitive pricing on ghost mannequin photography, with one of the strongest value propositions in the market for top-quality results.

How much does flat lay photography cost?

Flat lay photography pricing varies widely across the market, depending on quality level, styling depth, and production model.

Many large, automated studios (such as Soona and similar platforms) focus on speed and standardization. Their flat lay pricing is often lower upfront, but typically includes:

• Limited styling control
• Predefined setups
• Minimal shaping or volume styling
• Add-on fees for retouching, revisions, or custom requests

These services work well for very basic needs, but they are designed for one-size-fits-all production, not brand-specific styling.

At Shootify, flat lay photography is priced per finished image, with a focus on quality, consistency, and customization rather than volume-only automation.

Pricing depends on:

• Product complexity
• Styling time (simple vs. shaped or stuffed flat lays)
• Number of detail shots required
• Volume of images

Every product is:

• Steamed
• Styled
• Shaped (when needed)
• Photographed
• Retouched

Styling time alone can range from 5 to 30 minutes per product, especially when volume shaping or custom forms are involved. That level of hands-on work is not comparable to automated studios.

Shootify provides:

• Clear, upfront quotes
• Volume-based discounts for larger catalogs
• No hidden fees
• Retouching included
• Real human styling and quality control

Flat lay photography is often more affordable than on-model or ghost mannequin photography, but quality flat lays are not “cheap clicks”. They require time, experience, and attention to detail to look professional and consistent across a full collection.

For brands with high volume, Shootify offers very competitive pricing while maintaining high standards—often matching or outperforming large studios on value once styling quality and included services are compared.

The best way to determine cost is to review your product types and goals. Some items need one image, others need multiple angles and details. Shootify builds pricing around the product, not a rigid template. Some studios like Squareshot operate at a different price point. Their flat lay pricing is often significantly higher per image, especially once styling complexity, group shots, or revisions are added, which can make large catalogs expensive to scale.

What does Shootify provide as part of its service?

Shootify is a full-service flat lay photography studio. That means everything is handled from start to finish, and you receive ready-to-use product images.

Here’s what’s included:

• Product prep & styling
  Once your products arrive, each item is unpacked, checked, and steamed. Garments are then styled using pins, clips, fillers, or custom forms to achieve the right shape and fit, based on the agreed direction.
• Professional photography
  Products are photographed in-studio using high-quality equipment and custom lighting. We shoot according to your shot list—front, back, and detail images as needed—while keeping scale, angles, and spacing consistent across the collection.
• Retouching & cleanup
  All images are retouched to remove pins, dust, or small imperfections. Color, exposure, and background are refined so the final images look clean, natural, and consistent with the rest of your catalog.
• High-resolution final files
  You receive high-resolution images in the formats you need (JPEG, PNG, TIFF, white or transparent background). Files are clearly named and ready to upload—no extra work required on your end.
• Ongoing support & communication
  We help you decide how many images make sense per product, advise on styling direction, and stay available if you need adjustments or have questions. Rush timelines and custom requests can be discussed upfront.

In short, you ship the products, and Shootify takes care of the rest—from prep and styling to final edited images. The process is straightforward, flexible, and built around your brand and products.

The Benefits of AI lookbook Models in Fashion: Consistency, Cost Savings, and Convenience in 2024

Have you heard about AI lookbook models? The fashion industry is always on the move. It’s a world that thrives on innovation and creativity.

But there’s a new player in town that’s shaking things up. It’s not a hot new designer or a groundbreaking trend. It’s artificial intelligence.

AI lookbook models in fashion are transforming the way brands showcase their products. They’re bringing consistency, cost savings, and convenience to the table.

In this article, we’ll dive into the benefits of AI models in fashion. We’ll explore how they’re revolutionizing e-commerce photography and lookbooks. So, whether you’re a fashion brand manager, an online retailer, or a curious tech enthusiast, stick around. You’re about to discover how AI is reshaping the fashion landscape in 2024.

How AI Models Work

AI models are a product of sophisticated technology that includes computer vision, machine learning, and graphic design. By analyzing thousands of images and data points, they can simulate human features and body language With AI, the process of creating a new model or altering an existing one is streamlined, allowing for rapid iterations and a perfect fit for your brand’s vision.

Shootify provides the choice of AI fashion models for utilization in your lookbooks and website. We offer a selection of 30 AI fashion models to choose from that align with your targeted audience.

How to start using AI models with Shootify?

Here is step by step guide:

1. To begin you need to schedule a product photography photoshoot.
2. Once we receive your products, we will carefully steam them to make sure they look perfect. After that, we shoot your collection on Ghost Mannequin.
3. You can select angles that you would like to showcase your products. For example, you can choose only front and back shots or have details or side shots.
4. Once the final images are ready we will send you a selection of AI models to choose from. You can select the model that speaks to your brand identity and audience.
5. You can also select the environment where you would like model to be or have both options. The best practice shows, that photos on a pure white background are the most recommended for online shops and e-commerce platforms such as bigcommerce, Shopify, Amazon, Walmart, and having lifestyle photos in the natural environment for your social media or in addition to photos on white.
6. It will take us 3-5 days to have final images ready. You will receive actual ghost mannequin photos of your product along with photos with AI model.

Benefits of Using AI Models

AI models not only offer a cost-effective solution but also open up a world of creative possibilities for brands. With AI, you can experiment with different styles, settings, and even virtual environments without the constraints of traditional photoshoots. This flexibility allows for rapid innovation and adaptation to changing trends, ensuring that your brand stays relevant and captivating to consumers. By harnessing the power of AI models, businesses can unleash their creativity and explore new horizons in e-commerce photography, setting themselves apart in a crowded digital landscape.

Using AI models has many benefits, especially for making lots of campaigns quickly and easily. It’s cheaper than traditional photoshoots, which can be expensive with model fees and studio rentals. AI models are a good option for keeping up with fashion trends.

Using AI models in e-commerce photography can indeed help businesses save money by eliminating the need to hire traditional models, pay agency fees, catering, and makeup artists. With AI models, products can be photographed separately and then digitally applied to the AI model, allowing for flexibility in scheduling and cost-effectiveness. This method can work for smaller companies due to its cost-effectiveness as well as for large companies that have thousands of products by simplifying the photography session procedure and delivering consistent outcomes for their e-commerce platform.

Furthermore, AI models can be tailored to reflect your brand’s unique identity and ethical values. In an era where consumers are increasingly conscious of social and environmental issues, the ability to produce ethical and diverse imagery without the need for extensive resources is a significant selling point. AI models are not just a technological innovation; they are a strategic asset that can elevate your brand’s reputation and appeal.

Embracing the Digital Transformation

The digital revolution is here. It’s changing the way we live, work, and shop.

And the fashion industry is no exception. Brands are embracing AI models to stay ahead of the curve.

AI models offer a fresh, innovative approach to fashion photography. They’re helping brands create stunning visuals that captivate audiences.

In a world where online shopping is the norm, AI models are the future. They’re the key to creating a seamless, engaging e-commerce experience.

Consistency is Key: How AI Models Maintain Brand Image

In the fashion world, consistency is everything. It’s what sets a brand apart. AI lookbook models help maintain this consistency. They can be programmed to reflect a brand’s unique aesthetic. This means every image, every lookbook, every catalog is on point. It’s all part of the brand story. And with AI, this story is always told in the best light. It’s a game-changer for brands looking to make their mark. So, if you’re looking for a way to maintain your brand image, AI models are the answer.

Cutting Costs with AI: The Financial Advantage

Let’s talk money. In fashion, photoshoots can be pricey.

But with AI models, you can cut these costs. No need for physical shoots. This means no location fees, no model fees, no travel costs. It’s a financial win. And the best part? AI models are scalable. They work for businesses of all sizes. So, whether you’re a startup or a big brand, AI models can save you money.

The Convenience of AI in Fashion Photography

or

Swimwear Photography

AI models in fashion are all about convenience. They’re virtual, so they’re always ready to work.

No need to coordinate schedules. No need to worry about location. You can create diverse and inclusive lookbooks at the click of a button. And you can quickly adapt to changing fashion trends. AI models are also customizable. They can fit any garment or accessory.

So, if you’re looking for a convenient way to showcase your products, AI models are the way to go.

AI Lookbook Models: Revolutionizing the Traditional Catalog

AI lookbook models are changing the game. They’re bringing a new level of diversity and inclusivity to fashion catalogs.

With AI, you can create a model that represents every body type and skin tone. It’s a step towards more representation in fashion. And the best part? These models can be updated to reflect seasonal changes and trends. So, if you want to keep your lookbook fresh and relevant, consider using AI lookbook models. They’re the future of fashion catalogs.

The Role of AI Models in E-commerce Photography

AI models are a game-changer in e-commerce photography. They ensure high-quality visuals that can make your products stand out. With AI, you can create hyper-realistic images. These images are often indistinguishable from real photos.

AI models can also simulate different lighting conditions and backgrounds. This allows for easy experimentation with different styles and settings. Moreover, AI models can be used for both clothing and accessory photography. They offer a versatile solution for all your e-commerce photography needs.

So, if you’re looking to enhance your product presentation, consider using AI models. They can help you create stunning visuals that attract conversions.

Localized and Global: Finding Clothing Photography Near Me and Beyond

In the past, finding a good photographer was a local game. You’d search for “clothing photography near me” and hope for the best. But with AI models, geography is no longer a barrier. You can access high-quality photography services from anywhere in the world. This means you can work with the best, regardless of location. You’re no longer limited to local talent. So, whether you’re in Miami or Milan, AI models can help you create stunning product images. It’s a global solution for a global industry.

The Miami Scene: How Product Photography is Evolving with AI

Miami is known for its vibrant fashion scene. It’s a hub for creative talent and innovative ideas.

AI models are making a big splash in this lively market. They’re changing the game for product photography in Miami. With AI, brands can create hyper-realistic images without a physical photoshoot. It’s a cost-effective and efficient solution. It’s not just about saving money, though. AI models allow for endless creativity and customization. So, in the bustling Miami fashion scene, AI models are the new trendsetters.

The Ecommerce Photographer’s New Best Friend: AI

Ecommerce photographers are always on the hunt for ways to streamline their process. Enter AI models.

These virtual models are a game-changer. They can be customized to fit any garment or accessory. No more coordinating schedules or dealing with unpredictable weather. AI models are ready to work anytime, anywhere. They also offer consistency. Every image will have the same high quality, no matter how many products you have. So, for ecommerce photographers, AI models are more than just a tool. They’re a new best friend.

Conclusion: The Future of Fashion with AI Models

AI models are shaping the future of fashion. They’re making ecommerce photography more efficient, cost-effective, and consistent.

In a rapidly evolving industry, staying ahead of the curve is crucial. Embracing AI models is a step towards that future.

In summary, AI is a game-changer for e-commerce photography, offering efficiency, cost-effectiveness, and a level of customization that traditional methods can’t match. At Shootify™, we are at the forefront of this innovative shift, providing top-tier, AI-powered photography services that cater to a diverse range of industries. Whether your business specializes in fashion, beauty, or any other sector, AI models and photography can help you make a lasting impression in the competitive online marketplace.

Ready to elevate your e-commerce photography with the power of AI? Contact Shootify™ today to discover how our services can enhance your brand’s visual appeal and drive success.

For more information, visit https://shootify.us or reach out to us at hello@shootify.us. Together, let’s create visually stunning product presentations that captivate and convert!