Flat lay photography
Tabletop, hanging and pinned flat lays, styled piece by piece so shape, color and print read at a glance.
Ghost mannequin photography
Invisible mannequin shots that hold the shape, neckline and drape of each garment.
On-model photography
Models cast to represent your brand and to fit your sample sizes, styled for product pages, lookbooks and ads.
Lingerie & underwear photography
Silk, lace and mesh shot in soft light that keeps sheen, texture and color true to the sample.
Swimwear photography
Bikinis and one-pieces laid out cleanly, with ties, rings and hardware in place.
Apparel product photography for fashion and ecommerce brands
Shootify is an apparel product photography studio for fashion labels and ecommerce brands across the US. Brands ship their samples to our Miami studio. Our stylists steam and prep every piece, our photographers shoot it on the set that suits it, and our retouchers deliver files ready for your website, Amazon and social. The work on this page is a selection from those shoots.
We have photographed clothing for more than 300 fashion and apparel brands, including Soccer.com and Alexis, with work selling on Saks Fifth Avenue and Neiman Marcus. Collections range from tailoring and knitwear to activewear, kidswear, lingerie and swim.
Choosing a method for each garment
Every garment gets the method that shows it best. Flat lay photography, shot on a tabletop, hanging or pinned to a wall, gives clean and consistent layouts for tees, knits, kidswear and swim. Ghost mannequin photography holds the shape, neckline and drape of jackets, dresses and blouses. On-model photography shows fit and movement, with models cast to represent your brand and to fit your sample sizes. Many brands use two or three methods across one catalog, and we plan the mix with you before the shoot.
Garment details shoppers look for
Shoppers zoom in on fabric texture, color, collars, cuffs, prints and hardware, so we light and retouch for them. Color is matched to the sample, lint and loose threads are cleaned up, and lingerie and swimwear are shot in soft light that keeps sheen and texture. See our swimwear and underwear photography services.
One look across the whole catalog
Lighting, angles, background and retouching are set on a test shot you approve, then kept the same for every SKU, colorway and season. There is no minimum order: we shoot a single piece or a full collection.
Apparel photography FAQ
Which clothing photography style should I choose?
It depends on the garment and where the images will be used. Structured pieces often look best on a ghost mannequin, tees, knits and kidswear on a flat lay, and anything where fit matters on a model. We recommend a method for each item when you send your product list.
How do I send my clothes to the studio?
Ship your samples with your product list to our Miami studio from anywhere in the US. We style, shoot and retouch everything in-house.
How fast will I get my images?
Standard delivery is 6–8 business days after the shoot.
How much does apparel product photography cost?
Prices are per image and depend on the method. See the full list on our product photography prices page.